3 Print Pieces

Print 1

Kinkos Series Brochures 

Print is defined as the production of text or an image by applying inked types, plates, blocks, or the like, to paper or other material either by direct pressure or indirectly by offsetting an image onto an intermediate roller. I have chosen as an example to show a series of brochures for a company that focuses on printing in its different ways. Kinko’s is a branch of Fedex that focuses on traditional full-service copy and print shop services. The three brochures are focused on (Environmental Commitment, Print Online and Signs & Graphics). All of the brochures carry the headline and body text aligned left justified using a sans serif typeface and all letters are uppercased to emphasize on the purpose of the information that the brochure carry’s inside. The type is displayed by using the color blue, which is mostly used for communication and has the meaning of trustworthy, dependable, and committed.

Print 2

Bloomingdales

Bloomingdales is an upscale American department store that first opened in New York City in 1861 and there is 45 stores in the nation. They sell products such as Clothing, footwear, bedding, furniture, jewelry, beauty products and house wares. They also have different retails inside the department stores such as optical, salon, portrait studio and cafe.

(Cover)

The first printed piece is the cover of the May 2011 catalog it can be recognized where the logo (Bloomingdale's) is placed in the bottom of the page. The catalog mainly focused on the Family & Friends sale that they have through out the year and chose to do it last year on mother’s day, which is an important family day. The cover has many type manipulations in using the word  (Mom) where they designed the cover in blocks. The first block carries the letter (M), which is the biggest in size and is typed in a serif font. The second block is the (Sun May) on the left side which is the first Sunday of May (Mothers Day), the words are centered and Sun is smaller than May and a mix of serif and san serif type is used together. The third block is on the right and carries the letter (O), which is also serif and centered. The fourth block carries the number 8 which is the day of the sale and the holiday, the number is centered and in a large point size to be recognized. The fifth and last block carries the letter (M), which spells out the word (mom) and three dots that indicate the end of the concept of the cover and sale.

(Direct Mailer)

This mailer is the extra coupon that can be given to any friend to use in the store or online for 20% off. The logo of Bloomingdale’s is located in the bottom of the card. Everything is centered and divided into 4 parts (the headline, date, information and contact). The headline san serif and centered and typed in a large point size to emphasis the concept of the mailer. The second part is the dates of the sale that are typed in san serif and displayed in a purple color. The information section is also centered and san serif, the headlines are displayed in purple and the info in black. The last section carries the logo and the web site of the brand to shop. The color purple is used mainly in this piece because it calls to mind opulence and royalty, it has sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.

Print 3 

Absolute creativeness

Type is rarely used in advertisement because many designers fear that the message will not be conveyed clearly or that it wont be clear enough for viewers to establish that its sending a message. However designers that work on Absolute Vodka campaigns took the chance to challenge that approach when they chose to designer the bottle shape out of type. They used the type attack very wise and creative. By taking the new approach in designing the iconic bottle shape they portrayed how unique and fun their brand is. Their audience really enjoyed the new twist and they continued to design in this direction with even stronger lines.

(Print Ad)

This specific piece defines the term type attack indeed, where the designer used two different typefaces (san serif and script) to create the outlines of a bottle vertically. Color is also used but is not as a strong design element as the lines are used in the layout.

(Digital Ad)

This is also an ad by absolute vodka that uses the same concept of selling their product. However this ad was designed horizontally and uses the san serif type face more than the script typeface. This ad also shows the lines that keep the layout of the letters in place. i velieve that this ad is more affective because it is bolder and I can imagine this specific bottle being thrown in to the ocean with out getting apart. I think that these designs are very unique and creative.